Studio
Built for one
industry.
Indelible is a boutique studio for beauty and aesthetic clinics on the Gold Coast. One niche. One offer. Done properly.
Zoe.
Indelible.
Two years inside the beauty industry. Fifteen-plus brands. The pattern was the same every time: a visually literate business run by someone who cared deeply about their craft, on a website that looked like it was built by someone who had never visited a salon.
Meanwhile, AI search was rewriting how people find local businesses. Most clinic owners had no idea whether they appeared in ChatGPT results, Perplexity recommendations, or Google AI Overviews for their suburb. They were invisible in a channel growing faster than any other, and nobody had told them.
Build the thing these clinics actually need. A proper website, real AEO, and a booking assistant that works while they sleep.
Indelible was built to close that gap. Not for every industry. Not with a bloated retainer or a 12-week timeline. For beauty and aesthetic clinics, specifically, with a productised offer that delivers the whole system in 14 to 21 days.
One client per suburb. That constraint keeps the work honest. If we are doing our job, you own your suburb in AI search. A competitor in the same suburb would dilute that. So we do not take them on.
Niche beats
generalist.
We know your
clients.
We know how beauty clients search. What they ask AI. What makes them book. That knowledge is in every decision we make, from the copy to the schema to the DM scripts.
Compliance
built in.
TGA rules around injectable advertising are strict and specific. A generalist agency does not know them. We do. Aesthetic Foundation clients get copy built to convert without triggering TGA complaints.
14 to 21
days.
Not 12 weeks. The productised model forces clarity. No scope creep, no endless revision rounds, no 17-page discovery documents. You give us what we need, we build it properly, and you are live before the month is out.
See if it is
a fit.
Book the free audit. We review your current AI search visibility, show you what your suburb looks like, and explain exactly what we would do. No pressure.
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